
Marketing 301: Grow Your Business by Telling Your Story
Speaker(s)
Eric Friedenwald- Fishman Creative Director and President, The Metropolitan Group
Joleen S. Spencer-Oladeinde Senior Vice President, Marketing, ShoreBank
Clark F. Driftmier Senior Vice President, Marketing, Aurora Organic Dairy
Matt Alsted Director of Corporate Marketing, Calvert
Description
Whether your business is a sole proprietorship or a company with 1,000 employees and associates, this session is designed to help you build business success by developing persuasive brand stories based on your history and experience. Featuring recognized leaders in the art of brand storytelling, this session will introduce and illustrate practical concepts that conference participants can put to work immediately to grow their businesses.