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A wide range of issues motivate investors to engage in socially responsible or values-based investing. An investor may feel that the privilege of investing brings with it a sense of responsibility: for the economic, social and environmental impacts that their investment incurs. Others may feel that they want to bring the power of their investment dollars to bear on an issue about which they are especially passionate, thus impacting the world productively while still earning a return. To learn more about investor motivations, visit "SRI in the U.S." at First Affirmative.