Individual and institutional investors in the U.S. have well over $2 trillion invested in making money and making a difference. Dual purpose investing -- where money works to earn competitive returns while building a more sustainable future, goes by a litany of names such as socially responsible investing, ethical investing, sustainable investing, mission-based investing, and green investing. You can learn more about the diverse range of sustainable investment solutions available today and find a knowledgeable investment advisor on the First Affirmative website. 12.09